A new app-based service is combatting food waste from supermarkets, restaurants and cafe in Coventry by offering leftovers at a discounted price.
The app, Too Good To Go, has expanded its horizons by partnering with the Coventry Business Improvement District (BID) – a collective of businesses located within Coventry’s ring road – to connect city centre food stores with consumers.
Every day, fresh food goes to waste just because it hasn’t sold in time. The app aims to combat this by selling the leftovers at a reduced price – but consumers have to wait to find out exactly what is in their order when they pick it up.
Users of the app can simply login in, view nearby shops that plan to give out food at the end of the day, pay and retrieve the item later, with items typically sold at one-third or less of the normal price.
With food waste rising in the UK – estimated to be worth £19 billion a year – it is hoped that the app’s new partnership will see Coventry businesses and consumers do their bit to reduce waste.
Too Good To Go cited, as an example, that if they were to work with just 10 sites in Coventry, the impact in one year could equate to 10,800kg of food waste prevented.
Environmentally, this example would save 27,000kg of carbon dioxide equivalent and see a £30,000 reduction in waste disposal costs – to the benefit of taxpayers.
John Butters, from Too Good To Go, praised the partnership with Coventry businesses as “an incredibly positive way to bring what’s been a tough year for everyone to a close.”
So far, three Coventry city centre businesses have signed up to the app: Cafe W at Waterstones; Auntie Anne’s; and Lo & Co Hub at Coventry University – though it is thought that the partnership will see many more stores sign up.
Outside of the ring road, Morrisons stores; the Asian restaurant Wing Wah; the Old Mill in Baginton; some Londis stores; and others are offering discounted leftovers through the app.
Coming out of the COVID-19 pandemic, it is hoped the app will benefit both business owners struggling to make ends meets and households who have seen their income slashed.
Trish Willetts, of the Coventry BID, expressed her “delight” at the partnership that will “provide consumers in Coventry with more choice when it comes to deciding what and where to eat”.