We want you to understand how we handle your data. We also want you to know your rights and choices.

1. What Information Do We Gather About You?

The information we gather about you depends on the context. By and large, it’s information about you that can personally identify you — either on its own or when combined with other information.

i. Information That You Voluntarily Give Us

  • For registration:

    When you sign up for a service (e.g., a subscription, a newletters), we collect your contact information and account credentials. 

  • When you contact us:

    We collect information from you when you contact us, for example by email.

ii. Information Collected Automatically

  • With tracking technologies in your browser:

    These technologies include cookies, web beacons, tags and scripts, software development kits (or SDKs) and beyond.

    We track and store data about how you visit and use our website. The items we log include:

    • Your IP address
    • Your location
    • Your operating system
    • Your browser
    • Your browser language
    • The URLs of any pages you visit on our sites and apps
    • Device identifiers
    • Advertising identifiers
    • Other usage information.

    We combine this data with other information we collect about you.

    If your browser doesn’t accept our cookies, you can’t access certain parts of our website. Because the “Do Not Track” browser-based standard signal has yet to gain widespread acceptance, we don’t currently respond to those signals.

2. What Do We Do With the Information We Gather?

iii. We provide services.

We use your information to help you use and navigate our services, such as:

  • Making our services available to you
  • Arranging access to your account
  • Providing customer service
  • Responding to your inquiries, requests, suggestions or complaints
  • Sending service-related messages (e.g., a change in our terms and conditions)
  • Saving your reading list, recipes or property searches
  • Letting you take part in paid services, polls, promotions, surveys, panels, research and comments.

iv. We personalize your experience.

We track your interests and reading habits (e.g., the articles you read) to personalize your reading experience using technology like algorithmic recommendations and machine learning. This is how we highlight articles you might be interested in and de-emphasize articles you’ve already read. 

v. We develop products and services, and do analysis.

We analyse data on our users’ behaviours. This helps us make business and marketing decisions.

For example, our analysis lets us predict preferences for our products and services. It helps us determine whether our marketing is successful. It also shows us the characteristics of our readers, which we sometimes share in aggregate with advertisers.

Google Analytics is one of the analytics providers we use. You can find out how Google Analytics uses data and how to opt-out of Google Analytics.

vi. We carry out administrative tasks.

  • For auditing: We verify that our internal processes work as intended and comply with legal, regulatory and contractual requirements.
  • For fraud and security monitoring: We detect and prevent cyberattacks or unauthorised robot activities.
  • For customer satisfaction: We assess users’ satisfaction.

The above activities can involve outside companies, agents or contractors (“service providers”) with whom we share your personal information for these purposes.

vii. We allow for personalized advertising and create audiences for third-party advertisers.

We gather data and work with third parties to show you personalized ads. This data comes from ad tracking technologies set by us or the third party (e.g., cookies), the information you provide (e.g., your email address), your use of our website (e.g., your reading history), information from advertisers or advertising vendors (e.g., demographic data) and anything inferred from any of this information. We only use or share this information in a manner that does not reveal your identity.

For example, we use Google to serve ads on our site. Google uses cookies or unique device identifiers, in combination with their own data, to show you ads based on you visiting our site. You can opt-out of the use of the Google cookie by visiting the related Google privacy policy.

We also create specific audiences that allow us to serve you personalised advertising on our site, on behalf of advertisers. To do this, we combine information we collect from you with information we collect automatically using tracking technologies. This combined information is used to build models for measuring users against demographic and interest-based attributes.

3. With Whom Do We Share the Information We Gather?

viii. Within the Coventry Times:

We share your information internally to perform marketing, administration and other tasks.

ix. With service providers:

We work with service providers to carry out certain tasks:

  • Maintaining technology and related infrastructure
  • Offering you customer service
  • Serving and targeting ads
  • Measuring ad performance
  • Presenting surveys
  • Distributing emails
  • List processing and analytics
  • Managing and analyzing research
  • Managing promotions
  • Marketing

When performing these tasks, service providers often have access to your personal information.

We sometimes allow them to use aggregated or de-identified information for other purposes, in accordance with applicable laws

x. With other third-parties:

There are situations when we share your information with third parties beyond our service providers. We never share your email address with these third parties without your consent, except in encrypted form to engage in the matched ads process.

There are two ways this can happen:

    • We collect your information and share it with the third-party service for processing.
    • The third-party service collects your information for processing.

In the event of a reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business or assets (including in connection with any bankruptcy or similar proceedings), we would have a legitimate interest in disclosing or transferring your information to a third party — such as an acquiring entity and its advisers.

We can preserve or share personal information if the law requires us to do so. We can also preserve or share personal information if we believe it would be necessary to:

    • Comply with the law or with legal process
    • Protect and defend our rights and property
    • Protect against misuse or unauthorized use of the Times Services
    • Protect the safety or property of our users or the general public (e.g., if you provide false information or attempt to pose as someone else, we could share your information to help investigations into your actions)
    • Cooperate with government authorities, which could be outside your country of residence.

4. What Are You Rights?

xi. How do I opt-out of email, phone, mail and push notifications?

The opt-out methods described below are limited to the email address, phone or device used. 

  1. Email:

    We offer a variety of commercial emails and email newsletters. You can unsubscribe from them by following the “unsubscribe” instructions near the bottom of the email. You can also email us at

  2. Mail or Telephone Promotions:

    You can ask us to unsubscribe from our mail or telephone solicitations. You can also ask us to not share your information with third parties for marketing purposes. To do so, email us at with “Opt-Out” in the subject line, and your phone number in the body of the email.

  3. Push Notifications:

    You can opt-out any time by adjusting your device settings.

  4. Text Messages:

    You can opt-out of text alerts any time by sending an email to with “Opt-Out” in the subject line, and your phone number in the body of the email.

We complete any opt-out request as quickly as we can. This opt-out request won’t prohibit us from sending you important non-marketing notices.

xii. How do you Access, change, delete or update your personal information?
In some parts of the world, you have the right to:

  • Access, modify, or delete the personal information we have about you
  • Receive an electronic copy of the personal information we have about you, for data portability
  • Restrict, or object to, how we process personal information about you
  • Not receive discriminatory treatment by us for the exercise of your privacy rights.

You have the right to object to the processing of your personal information based on our legitimate interest or that of a third party — unless we demonstrate compelling legitimate grounds for the processing of, or the keeping of, your personal information for the establishment, exercise or defense of legal claims.

If you’d like to exercise any of the above rights, contact us by email at In your request, please be specific. State the information you want changed, whether you’d like your information suppressed from our database or whether there are limitations you’d like us to put on how we use your personal information. Please use the email address linked to that personal information — we only complete requests on the information linked to your email address.

You can designate an authorized agent to make a request on your behalf. In order to do that, please provide the agent with written permission, signed by you, authorizing the agent to submit the request on your behalf. The agent must submit that written permission along with the request. 

We’ll respond to your request in a manner consistent with applicable law.

We might need to keep certain information for recordkeeping purposes, you might not be able to change or delete the personal information provided until after the completion.